You probably know just how important it is to put your music online. This is an essential step to becoming a successful artist.
Spotify is easily one of the best places to put your music, which is why we’ve created this Spotify guide for you to take advantage of.
In this guide, you can learn some of the best approaches and tips to using Spotify more effectively and getting your music the attention it deserves.
Get Your Music on Spotify
The obvious place to start is by putting your music on Spotify. However, it isn’t as simple as just uploading your music as you would do with another service like Soundcloud.
Typically, the record label will handle an artist’s music distribution, but this isn’t an option if you are an indie artist without a label. That’s why you need to use a 3rd party service to take care of this for you.
Each option does require you to pay them for the service, so find the option that works best for your needs and budget. Do your research because there are other options that you can take advantage of, such as album art and high-quality audio files.
You can’t get started on Spotify without getting your music on the site. But, to be as successful on this website, the work doesn’t stop here.
Create Longer Albums with Shorter Songs
Many rappers have started using this approach with their music and show that this is a highly effective approach to making music for Spotify.
Think about “Old Town Road.” This song is under 2 minutes and is still as catchy as the day it was released.
Shorter songs are less likely to be skipped.
By taking this approach, you potentially have to get more plays and benefit from improving your rating on the platform. This also gets you more revenue for your music.
This is also good because it can increase your chances of ending up on other playlists. This includes those more popular playlists that reach a massive audience.
You will also improve the metrics related to your music, which can positively impact your success on Spotify.
Create Spotify Artists Account
After successfully putting your music on Spotify, you can get your artist account verified by simply creating it. There are some steps to claiming this profile:
- Visit the homepage for Spotify for Artists
- Click on the option “Request your Profile.”
- As an artist, you will take the option for “Artist.”
- Copy the link you receive from your artist page when you hit the “Share” button in the app.
- In the search bar, paste this link.
- Request access to Spotify for Artists and verify who you are by going to your social media accounts associated with the project.
This process seems more complicated than it actually is. It generally takes between 2 and 6 weeks to get verified, though this time frame does vary between every case.
Claiming your profile not only makes you look more professional because you get the verification mark next to your name, but this is also essential for branding and marketing purposes. With the Artist Account, you can access all of the tools that Spotify offers artists, including discovering who your audience is and other important analytics.
Creating the Perfect Spotify Profile
Once you have gone through getting your Spotify for Artists account, you can create a profile page that works for you.
You can do so much with your profile, from uploading profile pictures, a photo gallery of all your photos, and an eye-catching banner. You can also create a stellar biography.
The biography can be up to 1500, telling your fans the story about who you really are. This allows you to connect with your audience better, which makes your music more relatable.
You may think that writing a biography is easy because you know who you are, but this can be more difficult than you think. This is your chance to introduce yourself to your audience.
It helps to know how to write this biography. Include the following in your biography:
- Overview of your background
- Overview of your music
- Talk about your latest project
- Take quotes from the press about you or your music
- Links to social media sites
In addition to having a biography, your profile should also include concert dates and merch. You can regularly add any upcoming dates as well as a link to buy tickets.
Another great feature on the profile page is the “Artist’s Pick” feature. Updating this regularly can be strategically advantageous for you.
This feature allows you to choose an album, song, or concert date, or playlist along with a short message for your fans. You can really use this to personalize your profile by sharing inspiration or the latest news.
You also have the Artist Playlist feature. This is just another way to show off your personality.
With the Artist Playlist feature, take the time to show off any music that you love or that currently inspires you. This helps your fans see what you are interested in and let them get a better glimpse into who you are.
The reality about Spotify is that you won’t get paid for any views that don’t go past the 30-second mark. That means you need to have an impact on the audience within those 30 seconds.
We do this ourselves when we listen to a new song. If the song doesn’t catch our attention within that 30 seconds, we skip the song.
The song needs to have a great flow, but it’s also important to focus on catching the audience’s attention so that they stay interested and listen to the entire song.
Don’t Be Afraid to Make Your Own Place in the Music World.
People like to place musicians into little boxes. But there are a lot of sub-genres in every category.
Carve out your own space in the music world, finding a niche in a lesser-known or unique genre. Don’t try to fit into a genre just because.
You’d be surprised at how many music lovers look in these smaller known sub-genres to find music. For instance, they want music like Lo-Fi beats.
These sub-genres or micro-genres have less competition, which means you are more likely to be discovered by new listeners.
Streaming and digital platforms for music are popular, especially for artists just starting out. The problem is that these are highly debated platforms in the music industry.
The most important thing to remember is that these platforms are that, as debated as they are, there’s no question of the ability to gain new listeners through them.
It’s essential to be patient. You are only going to get a little bit bit of money per listens.
As time goes on, more and more listeners will discover your music. As you become more popular, you will start seeing more money.
This is why it’s important to take advantage of marketing and promotional tools, whether on Spotify or using some other 3rd party service.
8 Tips for Being Successful on Spotify
There are some things that successful artists have learned from their time on Spotify. Understanding these approaches that helped them be successful can help you find more success.
These are some of the best tips for being a successful artist on Spotify.
Make Music that is “Spotify-Friendly”
What exactly is “Spotify-friendly” music?
There are some things that are common in the most successful tracks on Spotify. These common factors include:
- Vocal tracks tend to perform better than instrumental-only tracks. The exception is for specific niches, such as meditation music.
- Most tracks are under 4.5 minutes.
- Most successful tracks are around the 2-minute mark or less.
The most important thing is to make awesome music that people are going to love. Every track you release is representative of who you are. Then, you need to put out high-quality music that you are proud of. If you make tracks that tend to be longer, consider making a condensed version for streaming services.
Consistently Release Music
You should have a release schedule that allows you to release content regularly. A lot of independent artists find that releasing tracks or singles once a month is more appealing to the listeners than releasing longer albums less often.
It’s important not to overwhelm the audience with releasing too much music, so stick to releasing new singles only about once a month.
You should also stick to a regular release schedule. Some reasons to stick to a regular release schedule include:
- Your fans know when to expect new music, which is something that they look forward to.
- Curators are more likely to learn about you.
- Better opportunity to pitch your singles to playlists, blogs, and promo channels.
- Your fans will stay engaged.
- This makes you more likely to be featured in certain playlists like “Discover Weekly.”
Submit Your Singles to Playlists
You can’t get playlists to add you if you don’t try. Submitting your singles to playlists is an effective approach to getting on playlists.
Why do you want to be on playlists? Here are some benefits of getting on playlists:
- Reach a new audience and potentially earn new listeners.
- Tracks featured on other playlists make it more likely to be featured on “Discover Weekly” playlists.
- You are more likely to be discovered by influencers and bloggers.
Engage Your Audience on Social Media
You have dedicated a lot of time to your social media accounts like Twitter and other sites. Make use of your existing fanbase and leveraging these fans to get them to your Spotify page.
With your Artist Page, you get access to Spotify codes that make social media engagement easier for you.
Check on Your Growth and Learn from the Data
You need to know who your audience is. This allows you to better market your music to people who are more likely to listen to it.
Spotify has excellent analytic tools that offer all the information that you could need. You can learn who listens to your music and when people listen to your music.
Use this information to see how you can improve your music or habits on approaching your Spotify page. Every little bit helps you find more success.
Don’t Just be a Creator.
Sure, being a creator is important. But what about also becoming a curator?
Artists are starting to also have their own branded playlists on the site and create their music.
By carefully crafting playlists, you can show your fans who you are and what type of music you love. As your playlist becomes more popular, you may even be able to connect with other artists and get on their playlists.
This allows you to create a mutually beneficial relationship with other artists, who can then feature you and broaden your exposure.
Marketing and Promotion
It’s not just important to keep focusing on promoting and marketing your music on Spotify. You need to promote your music everywhere that you can.
Use promotion services.
Keep submitting your music to blogs and stations to get playtime.
Be sure to brand yourself as a musician.
Doing all of these things will help you increase your exposure on Spotify and get you the plays you are looking for.
In conclusion, as a musician, you can greatly benefit from using Spotify to promote your music. This Spotify guide has all of the tips you need to become a successful artist using this digital music platform.
There are a lot of other artists who are trying to promote their music on their page. There are professional companies like ours that can help your music stand out.
Need help promoting your music on Spotify? Our company can be an essential tool to getting your music more attention.
To learn more about how we can help by visiting our website.